Rhoda Weiss Consulting Group
Branding / Identity / Naming
Branding / Identity / Naming
As organizations change, grow and integrate, a question looms. What should the name be— existing, new, enhanced or otherwise? For health entities, should something follow the name—health, health system, health care, medicine, partners, network, alliance, or something else?
Great names promote brand promises
We maintain one of the world’s largest databases of brand identities and the why, how and results of organizational name changes.
What We Do
What We Do
Our marketing, advertising and other campaigns tell the story across multiple channels and ensure the brand is memorable, motivating, inspiring and a powerful reinforcement of the mission, vision and values.
- Determine need
- Set process
- Conduct extensive research
- Share countless examples
- Help select brand, logo and tagline
- Develop marketing and communications
Outdated names stymie efforts and cause market confusion.
Engaging, memorable identities can cut through the clutter of words and sounds.
We renew, refresh, reposition and reenergize products services and people
Strong identities: Create emotional connection. Build buzz, loyalty and brand recognition.
Generate pride. Must be strong and stable enough to extend brands.
42 Tips for Building, Promoting a Hospital Brand
42 Tips for Building, Promoting a Hospital Brand
In a session at the Becker’s Hospital Review annual meeting in Chicago, Rhoda Weiss, PhD, a national healthcare consultant, speaker, author and editor of Marketing Health Services Magazine discussed a number of healthcare marketing and communications strategies for hospitals.
“You don’t need a big budget to do marketing — you can have a smaller budget and still reach your brand positioning and marketing goals, because marketing is about relationships.”
- Rhoda Weiss, Ph.D.
What Clients Are Saying
What Clients Are Saying
If you are looking for a research-driven approach to branding and naming of your institution, Rhoda Weiss and her team are the foremost experts in the country. The expertise brought to our organization surrounding the naming of Oklahoma Children’s Hospital and University of Oklahoma Medical Center brought broad-based industry knowledge combined with sound research. Additionally, the consultative approach to create the visual identity of OU Health brought forward a distinctive, world class brand to our market. If you are looking for the best, I highly recommend working with Rhoda and her team.
Jennifer Schultz, MBA, Senior Vice President of Growth and External Relations